Developing a strong Web site is good business. A well-designed, user-friendly Web site provides potential employees valuable information about your products, services, markets and business approach.

Feature a career opportunities link on your home page. Make sure that it is prominent, for easy navigation. If someone is attracted to your company based on your Web site, give them a simple, quick way to indicate their interest or file a job application.

Sell your working environment! Describe company benefits, including any group insurance, dental and medical plans, and stock purchase options. Indicate whether you allow flexible working hours or have a casual dress code. Specify whether travel opportunities are available or overseas work. By informing potential candidates about your organization, they can screen their interest and make preliminary decisions about their compatibility and interest in working for you.

Source: http://www.hrmanagement.gc.ca